How Do Online Surveys Work

Who runs online surveys?
Most survey websites are run by companies who are collecting demographics to help with their current or future marketing campaigns. The information collected can also help, when recruiting members of the United Kingdom to take part in surveys such as taste panels - "9 out of 10 cat owners said they preferred....".

Why do they pay to take surveys?
It is a lot cheaper for companies to ensure their marketing campaigns are targetted in the right regions by conducting surveys first. Failure of a product, or marketing campaign can cost companies dearly and it is because of this that they offer you cash or rewards for taking part in surveys online.

Do they pay up?
You have to be careful that you do not give your details to just anyone. All the companies listed on Cash For Questions website are retuble companies, follow the data protection act and are UK based offering payments in £'s.

Can anyone join?
The simple answer is YES! Obviously, companies are only interested in people they wish to target with their goods, so you will not receive a request to take part in every survey. Surveys relating to nappies will obviously only be targetted to people who have babies, as luxury foreign holidays are likely to be targetted to single or married people without. The thing to remember is to be totally honest when you apply for an online survey.